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Incoming Buyers Program

What is it?

A program to reach national and international buyers and, generally speaking, to support the participation of top decision makers for all the represented sectors.

Who can participate in the Incoming Buyer Program?

The most important decision makers potential buyers of products or services of exhibiting companies.
In addition to the names already selected by B2Cheese, exhibitors have the opportunity to report customers or prospects, asking that they be included in the program and consequently that they are granted access to all the travel and accommodation facilities available.
The accepted names will be invited directly by the fair’s organizing administration.

Benefits for buyers and decision makers

  • Total or partial coverage of travel expenses and accommodation
  • VIP Pass with quick access for all trade show days
  • B2B meetings, with the preparation of an agenda of scheduled appointments through our platform.
  • Buyers’ Club Card: refreshments, specialized press, business center, photocopies, printer, internet services, etc.
  • Welcome kit: catalog, pocket guide and other useful tools when visiting Bergamo, Milan, Brescia, Verona, etc … with geolocation of companies participating at the fair.
  • Exclusive invitation to Yellow Party, a networking event during one of the expo’s evenings.

How to participate?

To personally apply or apply for someone to the Incoming Buyer Program click on button below.

Are you a buyer and want to participate in the Incoming Buyers Program?



B2Cheese is an initiative of